What's the difference between: product title, page title, meta description, & product description?

A quick overview of the different parts of a product page for SEO

Once you figure out what the SEO lingo all means, I promise it won't be scary anymore.  It's really not that hard at all.

The terminology can be a little off-putting but don't worry, I promise after reading this article, you'll have a clear understanding of what things are and how they work.

I'm going to go over what the difference is between a product title, page title, meta description, and product description. 

Product Title 

This is the name of your product. It appears on your product page in big text.
It's important to have your keyword somewhere in your product title (preferably in the front) so Google can know what you want to rank for.

Where can I edit it? On the Get Clicked SEO app 

Helpful Article: How to Create the Perfect Product title with keywords

 

 

Product Description 

The description you wrote for your product (visible on the product page).
It appears on your product page right below the product title. 

It's a good idea to write at least 300 words here. 

Where can I edit it? On the Shopify Admin Panel on your specific product page.

Helpful Article: The 300 Rule for Product Descriptions

Page Title

This is the headline that appears on Google Search Results for your product.
It's the bold blue text right above the green website URL.

The difference between a product title and a page title is that you are trying to get someone to click on you, so it's okay if it looks slightly different than your actual product title.  

Where can I edit it? On the Get Clicked SEO app. 

Remember, this text is only visible on Google search results. When you write the text on our app, we send that to the back-end code on your theme, and Google sees this and displays it. 

Helpful Article: How to write an Amazing Page Title

 

Meta Description 

This is the little description that appears on Google Search results for your product.
It's the small blurb or paragraph right below the green website URL.

The difference between a product meta description and just a plain old product description is that the meta description is your chance to quickly get people to click on you in search results. 

It should be short and to the point!

Where can I edit it? On the Get Clicked SEO app. Remember, this text is only visible on Google search results. 

When you write the text on our app, we send that to the back-end code on your theme, and Google sees this and displays it. 

Helpful Article: How to Write an Amazing Meta Description